Sustainability Report 2022

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Coming Soon: What Sustainability Means to Consumers

On September 20, Morning Consult will release its main sustainability report — part of our larger “What Sustainability Means to Consumers” project — which gathers the view of 2,210 U.S. adults on what sustainable actions consumers expect from the brands they purchase from.

Sign up today to receive your copy on September 20. You will also gain access to our six industry-specific reports for even deeper insights.

Check out these key highlights from the report and be sure to sign up today to receive your copy once released:

Consumer attitudes: U.S. adults are broadly familiar with common sustainability concepts like “energy conservation” and “renewable resources,” but a gap exists between familiarity and being able to demonstrate understanding of certain topics, such as identifying a renewable resource or knowing what ESG stands for.

Consumer behaviors: Members of the public graded their sustainability efforts as better than others in their community, corporations and the government, even as a majority admit their individual actions have a “minor” impact.

Brand actions: Consumers were most likely to say the auto industry has done the most harm toward climate change, while tech has done the most good. Respondents also gave food & beverage the number two spot among industries for which sustainability is most important.

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